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Our Purpose

Pamela Kent Consulting (PKC) supports strategic, audience and organisational development to the arts, cultural and heritage sectors.

 

The company was founded on a genuine passion to empower those organisations to think strategically and foster an audience-first mindset.  

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How we support

PKC offer support in, audience insight and development, data analysis, community engagement, evaluation and reporting, brand identity development, strategic communications and campaign building, income generation and funding.

 

We are always open to hearing the problem you are trying to solve and will work with you to find a strategic solution

services we offer at pamela kent consulting

01

Audience Development

Audience understanding and insight is the key to strategic planning, programming and project development. PKC offer a range of audience insight support services to help you deliver impactful engagement plans, providing frameworks for you to understand your current and potential audiences and ways to support growth and diversification.

 

Working with sector-leading resources Audience Spectrum, Audience Answers, to understand your audience and translate the information into a useful insight report that is easy to follow and share. Additionally with CRM experience working with Tessitura, Spektrix and Microsoft Dynamics CRM we can take your current data and help you make sense of what is already there.

 

We can collate data to maximise your organisations chances of success with funding applications that quantify the need; utilising but not limited to Census 2021 Data, CACI, Index of Multiple Deprivation Data, Sussex Community Foundation Data, ACE Engagement in Arts Dashboard and Active Lives Survey. We can then work with your teams to develop this into a full Audience Development Strategy outling a forward plan for up to five years.  

02

Community Engagement

Where data isn’t readily available I can work with you to develop and deliver primary research with current and potential audiences to engage with your community. Whether quantitative; surveys, statistics or qualitative; focus groups, interviews, creative methodologies I can support the exploration of specific barriers and aid strategic decision-making to remove them.

 

Each project would include a report that enables you to use the insight gathered to plan effective community engagement or provide key information to apply for funding or complete funding evaluation reports.

 

I can further support in delivering the outlined actions within the report, coordinating and delivering effective community engagement to support project objectives, funding applications, or strategic research. Working with the local community and engaging with stakeholders to ensure fresh approaches based on audience needs.

03

Evaluation and Reporting

Our evaluation and reporting services focus on capturing the full impact of your project. We work with your team to create a tailored framework that sets clear targets, benchmarks, and methods for measuring outcomes. Our approach ensures we assess not only what happened but also the difference your project made and for whom.

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We collaborate through workshops, surveys, and interviews to gather qualitative and quantitative data, offering ongoing feedback and recommendations. Our involvement can include attending key events and collecting insights in real-time, helping you refine your project as it develops.

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We provide detailed reports—both interim and summative—that align with funder guidelines and highlight successes, challenges, and lessons learned. Each report includes case studies, data analysis, and practical recommendations for your organisation and beyond, ensuring a thorough understanding of the project’s outcomes and future potential.

04

Brand Identity Development

We support organisations in launching, refreshing, or embedding a brand identity that people value and want to be part of. We work closely with you to align your brand strategy with your audience and strategic business plan, creating opportunities for growth and repositioning your vision and mission to be audience-centered. This includes how to effectively position your audience in your planning.

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Our holistic approach begins with a brand audit, engaging stakeholders through workshops and one-on-one interviews to understand current perceptions and gather insights. We combine internal reviews of materials with audience surveys to assess how the brand communicates and its emotional impact. Through this process, we craft a brand strategy that can include naming, brand architecture, vision, mission, and values development, alongside brand positioning and messaging.

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The result is a toolkit that equips your organisation with everything from tone of voice guidelines to digital brand strategies for embedding a new culture, ensuring the brand resonates and thrives across all platforms.

05

Communications and Campaigns

In order for a campaign to be truly successful it needs to be led by your research, data and marketing knowledge, informing and leading your planning and developing measures of success.

 

PKC will work with your teams to devise research led campaigns that are creative, original and well structured for success. Providing a multi channel audit of your marketing channels to ascertain what is working and what might be missing from your marketing mix. Outlining both digital and more traditional marketing channels with the potential greatest impact based on your audience.

 

Additionally, PKC can offer support to increase press coverage. Through communications and the power of storytelling, PKC can support your organisation by raising your visibility with impactful communication strategies that meet your objectives. From one off PR projects, retainers or press cultivation plans there are a number of ways to raise your profile.

06

Evaluation and Reporting

We are passionate about amplifying your stories and ensuring your message reaches the widest possible audience. We understand that securing the right funding is critical to driving your mission forward, and we provide comprehensive support to help you achieve that.

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We offer tailored services to meet your fundraising and income generation needs. Whether you need a clearer picture of potential funders through a fundraising audit, or you’re looking to reevaluate and realign your fundraising strategy to better reflect your goals, we can guide you through the process. Our expertise extends to forward planning and developing compelling cases for support, ensuring your vision is communicated clearly to funders and stakeholders.

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If you’re seeking to increase trust and foundation income, we provide hands-on support in writing engaging bids that resonate with potential funders. Additionally, we help you explore new income streams, such as individual giving, offering strategies that can expand your funding base. Our approach ensures that every aspect of your income generation aligns with your mission and long-term goals, positioning you for sustainable growth and impact.

Pamela Kent Consulting has played a crucial role in shaping our marketing strategy and social media presence. Their strategic insights and creative solutions have truly enriched our outreach efforts, enabling us to connect with a wider audience and effectively champion the Good Space initiative. Thanks to their dedication, we have not only boosted our visibility but also fostered meaningful connections with aspiring volunteers and partners, enriching the experiences we provide within our communities.

Deana Ward

Director of Development + Project lead

Future CreatorsGood Space

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